Rags are riches

"Rags are Riches" is a new show on Māori Television where New Zealand celebrities compete by creating stylish outfits from thrifted and affordable clothing. The show focuses on sustainable fashion and creativity while highlighting how to look good without spending a lot. This fun and competitive concept with Kiwi celebrities aims to inspire viewers to consider thrift shopping and sustainable fashion choices.
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Logo design

Championing affordable and sustainable style options

The people behind "Rags are Riches" gave us printed materials to help guide our design. They pointed out that styles from the 1970s and the disco era, like fonts and graphic elements, were important for the show's thrifting theme. We used colors that give off a funky feel and tried to make the brand attractive to everyone.
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